About Us


Ron Shiflett: CEO
A kayaker, surfer, sailor, power boater, water & snow skier, wakeboarder, skeet shooter, bird hunter, scuba diver, certified rescue diver & fisherman. As an avid outdoorsman, Ron understands that gear can make or break your experience. He engineered the Fishing Paddle to seamlessly integrate fishing into the personal watercraft experience. Based in Midlothian, Virginia.


Steve Pauls: Sales & Marketing
Sporting goods sales since 1994, currently represents BICSport and Rockit Softboards, and is an owner of the Nags Head Pizza Company in OBX. Steve is an avid kayaker and surfer. Located in Kill Devil Hills, North Carolina.



Robbie Patterson: Technical Manager

Multiple U.S. patent holder in trolling motor components, owner of R2 Marine Innovations, fabricates Fishing Paddle prototypes & utility engineering improvements for U.S. & international patent applications. First place winner of multiple fishing tournaments. Based in Chester, Virginia.


Rob Sheley: Art Director/Graphic Designer/New Product Designer
More than 20 years experience creating graphic print & web content, brochures, trade show design, sales and marketing visual content and patent application technical drawings. Based in Richmond, Virginia.



Will Shiflett: Data Analytics.
Applied Mathematics & Data Analytics Masters degree from the College of William & Mary in Virginia. Analyzes market research and industry data in relation to new product development for our internet-based sporting goods retail operation. Responsible for financial reports, including sales and expense forecasts, accounting, and tax reporting systems. Will enjoys slacklining and water & snow skiing.  Will also placed 1st in VA Track & Field High Jump. Based in Williamsburg, Virginia.


Adam Drudge: Digital Marketing/Digital Sales
Interactive One Local. Email marketing campaigns, web content & managing social media. Adam enjoys boating, fishing and jet-skiing. Based in Richmond, Virginia.




Russ Manning: Intellectual Property Attorney
with Marsh Fischmann & Breyfogle LLP.
Avid hunter, kayaker & fisherman. Based in Boulder, Colorado.